Families helping families

Published: January 9, 2023

Amir Ahamed and his family moved from Kenya to Canada in the 1980s. When they first arrived as newcomers, the local community bolstered them to pursue their dreams. The warmth of this welcome and ongoing support has stayed with them over the years as they continued the family business tradition with their auto dealerships. Regency Auto, a family-owned automotive group, has been serving guests for almost 40 years – all while giving back to the community that helped them when they first arrived.

“Giving back has always been important to my family,” says Izzam Ahamed, Managing Director at Regency Auto. “We believe in families supporting families. Our guests and employees are an extension of our family, and we value every connection we make.”

As Family Day approached in 2021, Izzam and his team wanted to find a charity to support for the company’s newest philanthropy campaign: ReggieFromRegency. Family Services of Greater Vancouver was top of the list as an organization that helps families of all shapes and sizes as they navigate difficult situations. The timing was ideal. One year into the pandemic, their donation directly supported families facing crisis on crisis.

Reggie, Regency Auto’s panda mascot, represents peace, friendship, and resilience – values that align with both Regency Auto and FSGV. Reggie is the face of the company throughout the entire car-buying experience, providing guests with positive and calming energy. For every car sold, new or used, customers receive a Reggie plushie and a $50 donation is made on their behalf.

Reggie plushies are also available to the public for a minimum donation of $50. Donors can present their receipt at any Regency Auto dealership or service centre to redeem a plushie. All proceeds benefit Regency Auto’s charity partners.

“The community has supported our local business for over 35 years,” said Izzam. “I’m extremely grateful and have always wanted to use our company’s platform to help others in need. My team and I introduced our philanthropy campaign with the goal of bringing people together and creating positive change in our local community.”

Thank you, Regency Auto, for your support. Together, we can foster a lifetime of milestones and build brighter tomorrows for all British Columbians.

“My team and I introduced our philanthropy campaign with the goal of bringing people together and creating positive change in our local community.” —Izzam Ahamed, Managing Director at Regency Auto